Top 10 Reasons We're Glad You're Back From SXSW
From my post on today’s “The Makegood.” http://the-makegood.com/2013/03/13/top-10-reasons-were-glad-youre-back-from-sxsw/ Top 10 Reasons We’re Glad You’re Back From SXSW 10. @Bre, @fivethirtyeight, @garyvee and @elonmusk need a rest. 9. There’s a boat-load of work to get done around here. 8. Every time you tweeted a picture of your barbeque, WE gained weight. 7. Your use...
Predicting the Future of Video →
My take on where video is going next. Net-net: it’s going mobile. (Click on the headline to access the SlideShare.)
When One Freedom Endangers All Of Our Other...
What the world doesn’t need at this moment is yet another soliloquy about the shootings on Friday in Connecticut. Everything that has needed to be written has been written already, but I have not yet written a word. So the words I am about to write have no intention other than to be my own venue for expression. My emotions are still all bottled up inside and there is just still so much of...
Working Media No Longer Works On Its Own & What...
Working Media no longer works on its own. This is far greater than a media buying challenge. It is actually one of the biggest issues facing every marketer today regardless of size or industry. We used to maximize the ratio of working to non-working as best we could. Non-working media includes costs related to production, talent, promotions and fees paid to agencies. Working media is –...
The Top 10 Reasons President Obama Was Re-Elected
While it’s still fresh in my mind, I want to offer a list of the tipping point issues and moments that drove President Obama’s re-election win two days ago. Securing 332 electoral votes is no small political feat. What were the factors that lead to this result? Here now, the Top 10 reasons - completely according to me - as to why President Obama was re-elected. Would love to hear...
#Sandy May Be The Moment When Social Grew Up
Social networking has had a number of inflection points in its short history – markers in time where so many people have discovered the value of their networks and the platforms on which they are built and maintained. The list includes the 2008 Presidential election, the evening we learned of the killing of Osama Bin Laden and, although less critically, almost every award show on television over...
Tobias Peggs: Facebook retargeting, what Twitter... →
tobiaspeggs: I got retargeted on Facebook today – and it was magical. Here’s what happened. I wanted to buy a Ted Baker gingham check sports shirt. So first I went to Google and searched for “Ted Baker gingham check sports shirt”. That’s a pretty explicit signal indicating that I’m looking to buy a pretty…
If I Was The Mayor of Ad Tech
Michael Bloomberg is an activist mayor. Among other accomplishments, he created public seating areas by altering decades old traffic patterns, outlawed smoking in city parks, legislated saturated fat and sugary soda laws and committed the city to plant one million trees within 10 years. He has used his office to affect change at a rapid pace. Not everyone reading this post lives or works in New...
Social Networks Bring Us Together, But Also Keep...
From my post that appeared this morning in the industry blog “The Makegood” bit.ly/TK4clR For all that we love about social networks, there is a glaring problem we must address: the very platforms that bring us together, also keep us apart. THE CURRENT DYNAMIC Before we experienced a total proliferation of media choices – before cable television, specialized websites and Google news feeds gave...
The CFO: A Silver Bullet to Fix the U.S. Economy
THE PROBLEM In business, executive management teams routinely study their competitors to determine which ones pose the biggest threats to their company. They ask: Who is stealing our business right now and who has the potential to do so down the road? Who has the leadership model to take us on? Who is making decisions that will affect us in five years? Who is thinking so far outside the box...
How Yahoo! Can (Re)Capture The Imagination of...
From my post that appeared this morning in the industry blog “The Makegood” (http://bit.ly/Rpt4wG) This is another in a long line of unsolicited Marissa Mayer suggestion pieces from around the Internet. I will stay away from parenting tips as she seems to be getting enough of those. This one is about business. What Yahoo! Is Missing: Owned Channels In the world of paid, owned and earned...
Facebook Is Moving Too Fast and Twitter Is Moving...
From my post that appeared this morning in the industry blog “The Makegood” (http://bit.ly/PQnllq). There are thousands of players in the social marketing space, but two companies – Facebook and Twitter – are the true north of our business. This is actually healthy for the industry. The early Internet had three dominant portals. Search became a mature segment around two major...
"The Big 3" of Digital: Social, Video & Mobile
TANGIBLE LANDSCAPE COMING INTO FOCUS As we head into the next phase of digital growth - one that might as well be called the post-Facebook-IPO, NewFront-is-the-new-upfront, smartphones-at-critical-mass world of digital marketing - a tangible landscape is finally coming into focus. Forget “So-Lo-Mo.” With a small but important tweak to that moniker, we now finally have our three...
Geo-Fencing. It's Coming. (It's Here.)
I had one of those great “social moments” earlier today. Nothing incredibly groundbreaking (I didn’t participate in a never-been-done-before-beta), but it was a moment of clarity where I sampled the future even though it’s still the present. @ 12:41…I walked out of my office to grab a sandwich and bring back to my desk. I had no particular destination in mind...
My Facebook Friends Are 72% Less Interested In Me....
Something is different about Facebook recently. My friends have been communicating with less frequency. Specifically, when I post: fewer and fewer people have been responding. I decided to put this feeling to the test by looking at the activity related to all of my posts since the beginning of 2012. I counted the number of likes and comments each post received and then rolled the numbers up to...
Facebook: 1/3 Fewer Privacy Settings
With the launch of The Ticker, Facebook has asserted that “lightweight” content communication should be a) more voluminous and b) moved into an on-going scroll to be seen by everyone. In doing so, they have basically decided that one of the most important features of the platform to-date is no longer important: “semi-private conversation.” To explain this idea,...
Marketer Implications of Facebook F8 Announcements
The following is a POV we created overnight at Digitas regarding yesterday’s Facebook announcements. ———— INNOVATIONS ANNOUNCED AT F8 1. Open Graph: Apps Description: In the early days of Facebook, users were able to populate their profiles with various kinds of apps. Most apps provided nothing but badge value (e.g.: “what kind of beer are you” or “gift...
Good-Bye: A phone call from the 105th floor.
From the New York Magazine special issue commemorating 9/11. At once, a heart-breaking and completely soul-strengthening account of two people saying good-bye. ——- It was about 9:30 a.m. when he called. When I heard his voice on the phone, I was so happy. I said, ‘Sean, where are you?,’ thinking that he had made it out and that he was calling me from the street somewhere. He told...
What I love about Twitter (and social marketing in...
The art of Improv is known for the following mantra: “yes, and.” It follows that nothing kills the flow of a routine more than the word “no.” Instead, the improv school teaches participants to always build on what someone else has said. “Yes, and” considers that each new piece of information helps a performer build their persona and move the scene forward. ...
Manhattan Marketing Maven: Twitter's Changing... →
manhattanmarketingmaven: New research suggests that the laws of natural selection are affecting Twitter. Active users and a critical mass of voyeurs dominate tweeting. The One-Time Charlies are disappearing. The result is a homogenized community that has embraced the format and that acts in predictable ways. The…
From the Beet.TV & AOL series on online video.
Phenomenal bit on the Daily Show last night about Trump and Palin eating pizza in New York. Seriously…why didn’t they go get a real local slice? Complete waste of calories.
The 4Ps Give Way to Human Pixeling
In 1998, I moved into the Internet space. I had been working at Ammirati Puris Lintas, an advertising agency no longer in business today. We had a great shop with stellar accounts (and beautiful offices). I spent time on the Bacardi business and then moved over to the Compaq computer account. It’s funny to think about it now, but Compaq was a large and important brand back then. Their...
On Being a Man
I became a New York Mets fan as a young kid. It was an every night habit. In the mid-eighties, this was mostly a joyous activity with a World Series win and a few other playoff appearances (compared with the last few years, which have not been as kind). I had many favorite players during that time: Kieth Hernandez, Lenny Dykstra, Dwight Gooden & others. Our catcher, Gary Carter was not one...